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Best Buy has partnered with Apple to become an authorized service provider, in addition to creating what is essentially a mini Apple Store within Best Buy locations. Apple Stores have rules that govern everything from how employees interact with customers to the exact angle laptops should be placed in.Īpple retail boss Angela Ahrendts explained in 2016 that the company wants its stores to be places you go to meet people, like a gathering place or a town hall.īut if you've visited an Apple Store recently, you may have found that this idealistic vision of a town hall isn't quite the reality. Long wait times, confusion, and overcrowding have become the norm at Apple Stores, with some customers even comparing the shopping experience to being at the DMV.Īpple isn't the only place that provides tech support on Apple devices, nor is it the only place that sells them. Apple Stores were originally intended to be completely different from traditional retail stores, setting Apple apart from competitors with stylish, minimalist aesthetics.
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